4 Tips for 4 Weeks of Holiday Campaigning

Allison Checchi, CMO, Chief Marketing Office, senior leader, leadership, marketing, YP
Dec
08
2015
Posted by: YP PR

The holiday season is a busy time for practically every marketer. From creating holiday-specific promotional campaigns to managing your brand’s online presence, from developing engaging content to measuring campaign results every step of the way – the holidays are really more of a marathon for marketers than the proverbial sprint to the finish line.

So, to help marketers stay ahead of the curve and get the most out of the holiday season, Allison Checchi, Chief Marketing Officer at YP℠, shares her 4 Tips for 4 Weeks of Holiday Campaigning in a contributed article in Entrepreneur.

The most important take-away: it’s never too late to capture the attention – as well as the hearts and minds – of the always-on-the-go holiday shopper. Winning with shoppers during the busy holiday season is an opportunity to win loyal customers for life.

Read the full article to see how you can up your marketing ante in the final stretch to the holidays.

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