A Big YP℠ Welcome To…
We are excited to announce the appointment of two new, incredible leaders to YP’s executive team: Wendell Hicken, EVP of Technology and Stu MacFarlane, EVP of Consumer Platforms.
Wendell joined YP in 2009 and has played an active role in the company’s digital transformation as Chief Architect, leading the development of YP’s next generation advertising delivery platform. In this new role, Wendell is now responsible for overseeing all of YP’s technology and advertising platforms as well as enterprise data systems.
Stu is a relatively new addition to YP, having recently joined this year after spending four years at Herbalife, where he ran the brand’s global mobile and web development efforts. In this new role, Stu is now responsible for leading the development and deployment of all aspects of YP’s consumer product strategy.
These leaders will work together and alongside YP’s seasoned executive team to reinforce our mission of helping communities grow by connecting local businesses with local consumers across mobile, digital, print – and beyond. As the #2 local search destination* in the U.S., YP is committed to developing valuable marketing solutions for nearly half a million local businesses and creating the most immersive and useful digital experiences for our 70+ million monthly users. Learn more about YP here.
Want to join our team? Check out our open positions (hint, we’re hiring!).
*comScore Media Matrix Multi-Platform (US), Regional/Local Category Report, July 2015
Categorized in: Corporate News