David Krantz On Stage at the Borrell Conference
Last week, YP℠ CEO, David Krantz, took to the stage at the Borrell Advantage: GeoMarketing Conference in San Francisco for a robust Q&A session with Gordon Borrell, CEO of Borrell Associates. The specific focus of this executive-level conference was to identify and better understand current trends impacting the ever-evolving local digital marketing space.
Krantz shared YP’s unique transformation story, discussing the company’s transition from a print-centric operation to a fast-growing, integrated digital and print media company that delivers best-in-class lead generation campaigns for local businesses looking to grow their footprint. Some attendees were quoted as saying that YP’s story is a “Harvard Business case study in the making.” We couldn’t agree more, given how far the company has come in its transition in such a relatively short amount of time.
The conversation didn’t stop there. Krantz also took this as an opportunity to talk about the unique skill set and talents of YP’s employees; the brand’s ability to enter new markets successfully, building and growing what we call our very own “Digital Region”; and the company’s razor-sharp discipline around successfully managing cost structure in order to continue investing in the company’s future – all in the spirit of delivering on our mission of helping communities grow.
The Borrell Advantage: GeoMarketing Conference annually brings together well-respected leaders from within the tech, media, and marketing industries to share insights and discuss top-of-mind issues facing the local digital marketing space today. This year’s keynote speaker was renowned author and marketing guru, Jeffrey Hayzlett. Learn more about Borrell Associates.
Categorized in: Industry Events