From the CTO: Representing YP at the “Tech on Tap” Networking Event

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Posted by: Wendell Hicken – Chief Technology Officer

I’m always happy to talk about YP℠, share stories about our company’s many achievements, and outline where we’re headed in the near- and long-term. That’s why I was so excited to be invited as the headline speaker at this month’s “Tech on Tap” meeting. Tech on Tap is a relatively new program hosted by the City of Glendale, where YP’s Tech Headquarters is located. Not only is this event a perfect opportunity for local tech leaders to come together to talk about innovation and discuss trends facing the tech industry, but it’s also a great way to network with other locals involved in software development, venture capital, and beyond.

I talked about how YP has invested in building a world-class technology organization, including key initiatives such as YP Elastic Computing, the YP Ad Delivery Platform, and a number of efforts around how we leverage big data to help our customers drive business results. Our elastic computing initiative leverages Mesos, Docker, and a slew of other contemporary technologies, allowing us to use more of the current computing power in our data centers instead of adding more expensive equipment. The data scientists working on our advertising solutions continue to come up with innovative ways to analyze our data, enabling us to bid more effectively for our advertisers and generate unique and insightful reports vis-à-vis our new Audience Cartography product.

I also shared some thoughts on YP’s relationship with Google and Yelp and underscored the importance of staying laser-focused on our customers’ wants, needs, and expectations. Attendees wanted to know about how we have continued to build a successful Engineering team and culture, how is monetized, what challenges we have had to overcome in building our elastic computing program, and finally, what the future of YP looks like in the face of rapid innovation and evolving technologies. It was a vibrant discussion that could have easily gone on for hours.

Though, what made this so rewarding for me was the simple fact that we’ve got such a great story to tell; I appreciated the opportunity to spread the word about YP while also contributing to the City’s efforts to build on the area’s burgeoning tech sector.

UPCOMING – Glendale Tech Week

During “Tech on Tap,” a representative from the City of Glendale promoted Glendale Tech Week (September 14 – 17). This event will host panel presentations, “codefests,” site tours, networking events, and more. YP will host one of the events at our Glendale Tech HQ on Thursday, September 15 (details coming soon!)

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