Introducing Enhanced Business Profile Pages on yp.com and the All-New ypPreferred Badge
Consumers value basic information and contextual content when searching for local businesses, according to The Why Before the Buy research. Things like reviews, photos, and videos in business profiles were shown to weigh heavily on whether consumers decide to choose one business over another.
- Featured Review
ypLocalAds advertisers now can immediately engage consumers by featuring one of their best reviews on their profile page.
- Photo Manager
Businesses now have more control over the images they display, both on their profileand in their photo gallery, and can now also add a logo to their profile.
- Enhanced Call to Action
Businesses can now highlight special offers by adding an offer link directly on their profile page.
- Call Tracking
Businesses can now get a dedicated call-tracking number and even listen to recorded customer calls to improve response times and overall customer satisfaction.
These changes provide incredible value to local businesses, giving them even more reasons to make yp.com their first choice for connecting and engaging with ready-to-buy consumers.
Another important change to our Business Profile Pages is the all-new ypPreferred Badge, which helps consumers find trusted businesses quickly. Businesses with the ypPreferred Badge are given priority ranking in search results simply for adding more useful information and content to their profiles. For consumers, it’s an easy way to find local businesses that meet their immediate needs. For businesses, it could mean more leads from the right people looking for the products and services you offer. The results we’ve seen so far have been encouraging!
These are just a few of the many updates coming to yp.com. Be sure to check back soon to see what new products and features we’re rolling out to help local business connect with local consumers.
Categorized in: SMB Solutions