Introducing Enhanced Business Profile Pages on and the All-New YP Preferred Badge

YP,, Business Profile Pages, business profile, business profiles, ypPreferred, ypPreferred Badge, improvements, enhancements, new features
Posted by: Stu MacFarlane – EVP, Consumer Platforms

Consumers value basic information and contextual content when searching for local businesses, according to The Why Before the Buy research. Things like reviews, photos, and videos in business profiles were shown to weigh heavily on whether consumers decide to choose one business over another.

With that in mind, we’ve been working on enhancing our Business Profile Pages on to include the following features (also available on our mobile web site):

  • Featured Review
    ypLocalAds advertisers now can immediately engage consumers by featuring one of their best reviews on their profile page.
  • Photo Manager
    Businesses now have more control over the images they display, both on their profile 
    and in their photo gallery, and can now also add a logo to their profile.
  • Enhanced Call to Action
    Businesses can now highlight special offers by adding an offer link directly on their profile page.
  • Call Tracking
    Businesses can now get a dedicated call-tracking number and even listen to recorded customer calls to improve response times and overall customer satisfaction.

These changes provide incredible value to local businesses, giving them even more reasons to make their first choice for connecting and engaging with ready-to-buy consumers.

yp preferred badge design 021517

Another important change to our Business Profile Pages is the all-new YP Preferred Badge, which helps consumers find trusted businesses quickly. Businesses with the YP Preferred Badge are given priority ranking in search results simply for adding more useful information and content to their profiles. For consumers, it’s an easy way to find local businesses that meet their immediate needs. For businesses, it could mean more leads from the right people looking for the products and services you offer. The results we’ve seen so far have been encouraging!

These are just a few of the many updates coming to Be sure to check back soon to see what new products and features we’re rolling out to help local business connect with local consumers.

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