Looking Back – YP℠ at Advertising Week XII and SMX East

YPCB033D – AWNY Recap
Oct
07
2015
Posted by: YP PR

Last week, YP showed New Yorkers (and beyond) how to make every day local, with insightful thought leadership and interactive activations at both the Advertising Week 2015 and SMX East conferences. It was an incredible opportunity to share our unique story about how we help connect businesses with local consumers, all at national scale – via a comprehensive suite of search, display, and mobile marketing solutions – with key influencers from the worlds of advertising, marketing, communications, media, and technology. All in all, it was a huge success!

If you weren’t able to join us, here’s a snapshot of what you missed:

“The Consumer Quest” Interactive Game and Exhibit
YP kicks off The Local Summit at Advertising Week XII in New York, N.Y., Wednesday, September 30, 2015. (Stuart Ramson/AP Images for YP) YP kicks off The Local Summit at Advertising Week XII in New York, N.Y., Wednesday, September 30, 2015. (Stuart Ramson/AP Images for YP) YP kicks off The Local Summit at Advertising Week XII in New York, N.Y., Wednesday, September 30, 2015. (Stuart Ramson/AP Images for YP) YP kicks off The Local Summit at Advertising Week XII in New York, N.Y., Wednesday, September 30, 2015. (Stuart Ramson/AP Images for YP)


The Location Huddle (part of the “Location Summit”) [
Details]
ft. Jason Uechi, YP Mobile Labs


Fast Forward to 1:28:00

 

“Zig Zag: The New Consumer Journey Zeitgeist” [Details]
ft. YP’s Luke Edson,  IDC’s Karsten Weide, & Havas Media’s Rob Griffin



“Make Every Day Local” (part of the YP Local Summit) [
Details]
ft. YP’s Alex Kaminsky & YouTube/Google’s David Sandler


Fast forward to 41:30


YP @ SMX East
YPCB033H – AWNY Recap YPCB033I – AWNY RecapYPCB033G – AWNY Recap

 

“Converting the Mobile Visitor” [Details]
ft. YP’s Luke Edson 

YPCB033E – AWNY Recap

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