Meet Sherri Kavanaugh – General Manager & VP of Berry Network
As General Manager and Vice President of Berry Network, YP’s national agency, Sherri Kavanaugh oversees all sales, strategy, and operations related to servicing big brands with a local footprint.
“A successful national campaign is actually hundreds – or even thousands – of perfectly coordinated local campaigns, individually targeted and optimized to engage diverse local audiences. To accomplish this, we’ve got a well-tenured and skilled group of more than 90 team members who have a passion for helping their clients. My role is simply to make certain we are caring for the needs of our clients while continuing to add value in a rapidly changing marketplace.”
Being an Entrepreneur
Sherri has always possessed an entrepreneurial spirit. While attending Ohio’s Miami University on a music scholarship, she spent her first summer selling educational books door-to-door in rural Texas. Upon returning for the fall semester, Sherri applied that experience to start her own business – a campus survival guide. The very first edition was a success, with more than 80 local businesses purchasing ads, and 5,000 copies sold at $5 each. The publication eventually grew to span 10 campuses and 40 employees.
Teamwork Makes the Dream Work
“We are currently building out our capabilities to better serve franchise clients and other national brands where local buying decisions are made (insurance agents, movers, home services companies, etc.). These types of brands spend over $13 billion today on the kind of media YP℠ sells. Winning their business requires the right tools for the job. That’s why we’re building an industry-leading platform to enable us to sell, support, and service these brands in a powerful way.”
“The average Berry Network client has been with us for more than a decade. I’m proud of that fact, given that the media we sell as well as the tools and technology we use to plan, deploy, and monitor campaigns have advanced tremendously. While we are constantly advancing our capabilities to better serve our clients, in the end, our team has always been – and will always be – our biggest differentiator. I’m lucky to work with such a talented group of individuals.”
Supporting Local Business
“One of my favorite local businesses is Jay’s Restaurant. It opened its doors 40 years ago by Jay Haverstick, and is now run by his daughter, Amy. It’s located in an old grist mill in Dayton’s historic ‘Oregon District.’ What I love most about the restaurant is how welcome they make customers feel. The ambiance is warm and inviting. Eating at Jay’s is like dining at a friend’s house. They’ve created such a unique customer experience that certainly has me returning, again and again.”
Categorized in: Corporate Culture