Mother’s Day Searches Were in Full Bloom in 2017
There was a lot of hype going into this year’s Mother’s Day holiday. In fact, analysts were expecting record sales, signifying a positive upward trend in consumer spending. Supporting this hypothesis, the National Retail Federation (NRF) in a survey estimated that shoppers would each spend an average of $186.39 on Mom this year, amounting to a record $23.6 billion in sales across the country in both the lead-up to and during the Mother’s Day holiday weekend.
So, what did people looking for that perfect Mother’s Day gift actually spend their money on? It should come as no surprise that 68 percent of consumers intended to buy flowers while a whopping 78 percent planned to buy greeting cards, based on the results of the NRF survey above.
Given the fact that YP, the Real Yellow Pages® knows a thing or two about connecting local businesses with consumers from across America’s largest ready-to-buy audience, we thought we’d take a closer look at our search data to see if local search behaviors mirrored the NRF’s predictions.
(Hint: they did!)
Searches on yellowpages.com for florists were up 106 percent in the week prior to Mother’s Day while searches for Greeting Cards and Gift Shops were up 42 percent and 31 percent, respectively.
As the adage goes, “it’s the thought that counts.” However, since it’s fairly obvious that a lot of people had the same gift-giving idea this year, maybe it’s worth getting creative and planning a bit more in advance to surprise Mom with a special Mother’s Day gift that she wasn’t expecting.
Photo Credit: Unsplash
Categorized in: Research and Insights