Viewpoints – Prying Open the “Black Box” of Digital Advertising
In the Advertising Week 2015 special section of the Huffington Post, Jason Uechi, from YP’s Mobile Labs, discusses how data is transforming the future of digital advertising, but only when that data can be interpreted, evaluated, and transformed into useful and actionable insights for marketers. He suggests that the only way to pry open what he refers to as a “black box” of data, algorithms, and metrics is to overlay it with a tried-and-true human element. Read the full article here.
Jason also spoke on “The Location Huddle” panel on Monday, as part of Advertising Week’s program of events. Watch the panel discussion here (fast forward to 1:28:00):