Register Today – “What Influences Conversions?” Webinar with Adweek

YP, Adweek, Thrive Analytics, webinar, research, research study, insights, The Why Before The Buy, consumer behavior, conversions, attribution, online/offline attribution, data
Jan
19
2017
Posted by: YP Marketing Solutions

A number of factors influence, motivate, and eventually drive local consumers to make purchase decisions – big or small – as they “zigzag” between devices, platforms, and even between the online and offline worlds as they shop for local products and services. But what exactly are those factors and what do they tell us about local search behavior today?

That’s precisely why YP has teamed up with our partners at Adweek and Thrive Analytics to host an upcoming webinar entitled, “What Influences Conversions?: The Why Before (and After) the Buy” on Thursday, January 26 at 1:00pm ET.

Join YP’s SVP of National Markets, Luke Edson, and Thrive Analytic’s Managing Director, Jason Peaslee, for an interactive chat that will take a closer look at key findings from our recently released “The Why Before The Buy” research study. Among many points to be covered throughout this discussion, they’ll underscore the key factors that influence consumers most along their path to purchase, including:

  • What goes into purchase decisions
  • Why consumers don’t make purchases
  • What information impacts local search
  • What information consumers need to know
  • How online/offline attribution and data help us further understand consumer behavior

Whether you’re an entrepreneur running your first start-up, a seasoned small business owner with multiple brick-and-mortar and/or online outposts, or at the helm of a major national brand with a local footprint – the insights gained from this conversation will be invaluable.

Register today to learn more about what you can do to move your target consumers from consideration to preference faster as they move along their purchase journey.

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