Replay – “The Why Before the Buy” Webcast Series, Part One: Improving Your Online Presence

The Why Before The Buy, research, research study, YP, local marketing, online presence, webcast, webcast series
Posted by: YP PR

Originally posted on the YP Local Doer Blog on November 3, 2016.

Yesterday, we hosted the first of three webcasts based on our recently released “The Why Before the Buy”℠ research. This first webcast, “Improving Online Presence,” featured a panel of experts discussing how consumer purchase decisions can be both swayed and deterred by a business’ online presence (or lack thereof). Attendees from across the country joined to learn how and why building a strong online presence can influence consumers to choose one business over a nearby competitor’s.

If you weren’t able to join live, you can still catch the full replay here.

While you’re at it, don’t forget to register for parts two and three of the webcast series, where we will be bringing together thought leaders and experts from Google, Bing, Verve, and YP to explore the many ways in which local businesses can better influence and earn the loyalty of local consumers today. Clicks the links below to register today.

Webcast 2: Winning Customers with Search Engine Marketing

Wednesday, November 9
11am PT/2pm ET

Webcast 3: Building Your Brand with Mobile Ads

Wednesday, November 16
11am PT/2pm ET

The next in the lineup, “Winning Customers with Search Engine Marketing,” will address how mobile has changed the search marketing landscape, how social media has affected local search advertising, and how local businesses can create and deploy more personalized ads. Moderator, Jeff Biesman, YP’s Vice President of Customer Acquisition and Retention, will lead the discussion with guests: Jessie Hochhalter, Sales and Strategy Enablement at Google; Chris Hoag, Senior Account Manager at Bing Ads; and Jeff Chew, Executive Director of Product Management at YP Marketing Solutions. You won’t want to miss this one!

Lastly, if you haven’t yet received the memo, all webinar attendees will be automatically entered into a raffle to win $4,500 of FREE advertising, courtesy of YP Marketing Solutions. So don’t wait – register today!


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