Small Businesses Help Make Every Day Local℠

YPCB045 – YP Local Business Spotlight (Small Business Saturday Lead-In)
Posted by: Allison Checchi – Chief Marketing Officer

Every day, small businesses open their doors. They’re who we work for, and why we work so hard. In fact, they are the reason why YP℠ exists in the first place. We help them get online. We help them get found. We help them find and keep customers (lots of them!). And, for this reason, they see us as their marketing solutions partner.

This dedication to small business runs deep in the hearts and minds of every YP employee. It’s who we are at our very core. Our goal, each and every day, is to connect local businesses with local consumers at the exact moment when they’re ready to buy (products or services). Our unique ability to deliver on that promise is truly what makes us tick.

Throughout the year, local influencers from every corner of the U.S. have taken to the streets to share their favorite local businesses with YP users via the popular (and growing) Make Every Day Local campaign. Now, in the days leading up to Small Business Saturday, we thought it was about time to put the spotlight on small business owners themselves, hearing, in their own words, what it actually means to run their businesses. Here’s what a few had to say:

“Local businesses are important because they give us a sense of community and give people a place to gather. It’s great for the economy, and it’s great for the local families.”
– Jamie Fahey, Atlanta Cupcake Factory

“For me, working for a local business, it’s this sense of community – it’s keeping this area alive and making it a lot of fun.”
– Michelle Gross, Suite Bridal

“Owning my own business to me is everything. It has been the lifeblood of my family – it’s how we provided meals on the table and a roof over our heads for generations.”
– Steve Collins, Sig Samuels & Co

Take a moment to hear what these and other small business owners had to say in our new YP Local Business Spotlight video. Not only will you be inspired by their stories, but you’ll get a better understanding as to why everyone at YP works so hard, day in and day out, earning their trust and helping their business grow.


Categorized in: ,