Viewpoints – The Secrets to Getting Branded Video Right
In the Advertising Week 2015 special section of the Huffington Post, Alex Kaminsky, YP’s Senior Vice President of Consumer Marketing, discusses how branded video has increasingly become an invaluable asset as part of a brand marketer’s engagement arsenal. Here, he shares his three key considerations for ensuring that digital video content always works hard for brands.
Alex will also be speaking during “The Local Summit, presented by YP” on the “Make Every Day Local” panel today, as part of Advertising Week’s program of events. Video coming soon.
Read the full article here.