YP℠ Heads to the Big Apple for Advertising Week XII & SMX East

YPCB0026 – AWNY/SMX East Preview
Posted by: YP PR

New York City isn’t going to know what to do with itself when YP rolls into town next week – in a pretty big way – to kick off our sponsorship efforts at Advertising Week and SMX East.  

As part of our mission to help local businesses and communities grow, we will use our presence at both conferences to show how our full suite of industry-leading search, display, and mobile marketing solutions make it possible for local businesses – including national brands with a local footprint – to pinpoint, reach, influence, and convert consumers into actual shoppers throughout their online and offline shopping journeys. In short, we’re positioning ourselves as the go-to source for understanding today’s “Consumer Quest,” as shoppers zig-zag from device to device, platform to platform, and online to offline for finding information on the products and services they need in order to get from doing to done, fast.

We will be sharing more information throughout our week in New York City, but here’s a quick snapshot of some of the must-see, must-do activities we’ve got planned:

Monday, September 28 – Thursday, October 1
“The Consumer Quest” Interactive Game and Exhibit
hosted at Advertising Week HQ, 9AM – 5PM daily at the Times Center

Monday, September 28 @ 2:50PM – 3:30PM
“The Location Huddle” @ the Location Summit More Info
ft. Jason Uechi, YP Mobile Labs

Tuesday, September 29 @ 9:00AM – 9:50AM
“Zig Zag: The New Consumer Journey Zeitgeist” More Info
ft. YP’s Luke Edson (SVP, National Markets) & IDC’s Karsten Weide

Wednesday, September 30 @ 9:00AM – 12:00PM
“Make Every Day Local” @ the YP Local Summit More Info
ft. YP’s Alex Kaminsky (SVP, Consumer Marketing) & YouTube’s David Sandler

Wednesday, September 30 @ 3:00PM – 3:20PM
“The Zig Zag Playbook”
ft. YP’s Luke Edson (SVP, National Markets)

Wednesday, September 30 @ 5:00PM – 6:15PM
“Converting the Mobile Visitor” More Info
ft. YP’s Luke Edson (SVP, National Markets)

If you’re planning to attend either Advertising Week or SMX East – or both! – you are more than welcome to join us at any or all of the activities above. We would love to see you there. If not, be sure to follow us on Facebook and Twitter to see how we’re taking the Big Apple by storm! 

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