YP Connects with Local Business Owners in New York and Los Angeles
At YP℠, we’re committed to connecting local businesses with local consumers – and we’re always proud to lend our expertise to help business owners achieve their goals.
With technology revolutionizing the way consumers look for products and services, local businesses oftentimes struggle to understand why people shop the way they do or pick one business over another. That’s one of many reasons why we’ve hosted events in a number of the communities where we live and work throughout the year, with the aim of arming local businesses with the information they need to navigate new consumer behaviors.
Thousands of small business owners flocked to the Javits Center in New York City to network and to hear experts speak on topics ranging from financing to marketing. YP’s Vice President of Customer Acquisition and Retention Marketing, Jeff Biesman, and Google’s Amy Swartz, presented a few insights on how consumer behavior has changed in the face of cell phone/smartphone innovation. (Remember those large clunky ‘phones’ from the late 1980s?)
Additionally, YP’s Senior Vice President of Sales, Luke Edson, gave a keynote on the evolution of local marketing in today’s increasingly mobile-first world. He encouraged the business owners in attendance to step into their customer’s shoes and think about how they’d go about searching for local businesses today. He suggested that the key to success is establishing a strong online presence, knowing your audience, and being mobile-ready.
In Los Angeles, YP’s Vice President of Portfolio Marketing, Holly Bowyer, addressed hundreds of business owners at the California Market Center about the pain points they face when it comes to marketing their own business. She noted that, despite spending countless hours managing digital programs, business owners oftentimes find an overwhelming majority of that time to be a waste – valuable time they can’t get back. (Hint: That’s where the experts at YP can help!)