YP Helps Millcreek Animal Hospital Take Care of Lexington’s Pets
Millcreek Animal Hospital has a motto: “When your pet looks to you, we want you to look to us.” It’s a serious commitment to providing superior pet care coupled with compassion and respect.
Soon after graduating from the University of Georgia’s College of Veterinary Medicine, Cameron Brewer Barkley joined Millcreek Animal Hospital in Lexington, South Carolina. Then, five years later, she seized the opportunity to purchase the clinic – allowing her to continue doing the job she loves while also pursuing her lifelong dream of business ownership.
Today, Dr. Barkley and her staff provide comprehensive medical, surgical, and dental care for pets, including a wide array of diagnostic procedures, pharmacy services, surgery, x-rays, hospitalization, and kennel services.
Since taking ownership of the clinic, Dr. Barkley has entrusted YP℠ to manage her local marketing needs. A big part of that trust stems from the fact that YP provides advertisers with the necessary tools to monitor the effectiveness of their marketing investment. The foundation of Dr. Barkley’s marketing program began with advertising in The Real Yellow Pages® print directory and on yellowpages.com (via ypLocalAds℠) – always-on solutions that provide qualified leads from YP’s valuable ready-to-buy audience.
In fact, Dr. Barkley was so pleased – and impressed – by the initial results of her work with YP that she extended her marketing mix to include campaign-related solutions such as ypDirect℠ (direct mail) to her marketing mix, making it possible to reach and connect with more pet owners within a five-mile radius. Then, once seeing the positive returns from that effort, she switched things up even more by diverting some of her budget to a ypSearch℠ campaign (search engine marketing), helping Millcreek get even more leads – and faster – from Google, Bing, Yahoo, and YP.
By taking advantage of YP’s full suite of industry-leading local marketing solutions, backed by 24/7 access to campaign tracking and performance data through the YP for Business℠ app, Dr. Barkley has been able to free up her time to focus on the most important part of running her business: taking great care of Lexington’s pets (and their owners).
Photo Credit: Millcreek Animal Hospital
Categorized in: SMB Solutions