YP Honored as Bing Innovation Partner of the Year

Global Bing Partner Awards, Bing Partner Program, Bing Elite Partner, Bing Innovation Partner of the Year, innovation, awards
Posted by: Barrie Rosen – Executive Director, B2B Communications

We are pleased to announce that Microsoft has honored YP℠ as the “2017 Bing Innovation Partner of the Year” at its inaugural Global Bing Partner Awards ceremony last week.

This award recognizes organizations behind some of the most impactful, innovative, and performance-driven work, with proven expertise in search engine marketing (SEM) and the Bing Ads platform to drive growth for small- and medium-sized businesses (SMB). As a Bing Elite Partner and a local marketing thought leader, this award reinforces YP’s reputation for delivering integrated marketing campaigns that truly perform.

In the past year, YP added 141 new high-spend clients to Bing, resulting in 280 percent growth of our client base on the world’s number two search engine. On average, these clients received 385 percent more impressions, 452 percent more clicks, and a 14 percent improved click-through-rate (CTR).

We also performed more than half a million search campaigns last year – with the average cost-per-lead (CPL) decreased by 13 percent for certain Bing clients – and collaborated with Bing on events for advertisers, campaign management training and contests, as well as numerous efforts to drive technological innovation.

We are so proud to receive this distinction as a long-standing Bing Elite Partner – and look forward to continuing our collaboration with the Bing Partner Program to drive innovation and excellence in digital marketing.

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