YP℠ Joins Small Business Saturday® as an Official Supporter

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Posted by: Allison Checchi – Chief Marketing Officer

According to the US Small Business Administration, more than half of Americans either own or work for a small business. They are the inventors and innovators behind the products, services, and ideas that fuel growth within our local communities.

This is just one of the many reasons why I’m proud to be part of the team at YP. At our very core, we’re dedicated to helping local businesses and communities grow. One way we do that is by helping take the burden of marketing off their shoulders.

So it goes without saying that I couldn’t be happier to announce that YP is an Official Supporter of this year’s Small Business Saturday®, the popular shopping holiday wedged between Black Friday and Cyber Monday. This year’s theme is simple, yet powerful: “When you Shop Small®, you Shop Small for all.” This really resonated with me. It’s a clear way of saying that when people support small businesses with their buying power, they are very clearly and directly making an investment in supporting the growth, development, and vibrancy of their local communities. Not to mention, it meshes perfectly with our promise to connect local consumers with local businesses, especially at the moment when those customers are ready to buy.

According to the National Retail Federation, the average consumer will spend a whopping $805.65 this holiday season – the highest amount in 14 years – spending more time than ever before online and via mobile devices to conduct all sorts of transactions. (Yet another reason why local businesses need to harness the full potential of digital marketing!) Here are a few interesting stats that stood out to me:

  • 46% of consumers will browse and buy online
  • 38% of smartphone owners will research products and connect with businesses via their device
  • 21% of smartphone owners will make a purchase via their device

So join with me in celebrating the entrepreneurs and courageous risk-takers who run the small businesses that make our communities tick – and, while you’re at it, be sure to share your #ShopSmall and #MakeEveryDayLocal stories on Facebook and Twitter.

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