YP Knows Auto Repair & Service Better Than Anyone Else
As average odometer readings and the age of vehicles climb in the U.S., it’s safe to assume that local auto repair shops are keeping themselves quite busy. With summer vacation season now in full swing, families across the country are ready to take those long awaited road trips. So it’s no surprise that as the temperatures start to soar – and as the rubber hits the road – the number of searches for “auto repair” and “auto service” on the YP℠ Local Ad Network experience a bit of a surge.
But do you know who’s actually searching? This may surprise you. Based on the recent “Local Search Association Snapshot for Auto Repair and Services”** research study, we stumbled upon a couple of interesting (and slightly unexpected) trends across the searchers in this category:
- 50% are new customers seeking “vehicle maintenance.”
- 75% didn’t have a repair shop in mind when beginning their search.
What should be loud and clear is that there’s a tremendous amount of opportunity for local auto repair shops to earn the business of these casual searchers and, in doing so, boost their bottom line in a big way.
With more than 13,000 active SEM (search engine marketing) campaigns focused on the auto repair and service category alone, it goes without saying that YP knows a thing or two about connecting vehicle owners with repair shops. In fact, during a 12-month period from July 2014 to May 2015, a transmission shop in the Southeast region of the U.S. received more than 9,000 leads through a YP-led marketing program including a mix of search, display and directory print advertising.***
Visit YP Marketing Solutions to learn more – and while you’re at it, feel free to check out this great post on the Local Doer Blog to get some tips on how you can take your business to the next level.
*IBISWorld, Auto Mechanics in the US, April 2016 as defined by comScore.
**Local Search Association, Local Media Tracking Study, 2015: “LSA Snapshot for Auto Repair & Services.”
***Internal YP data, 2015. Results will vary based on variables such as category, marketing program, economy, seasonality, etc. and should not be used to make projections for individual businesses in specific areas.
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Categorized in: SMB Solutions