YP Names Jared Rowe Chief Executive Officer
Veteran Marketing Executive to Lead Next Phase of Company’s Growth
We’re pleased to announce that Jared Rowe is joining YP as Chief Executive Officer, effective September 1, 2016.
Mr. Rowe is an accomplished digital marketing executive with a track record of driving digitally-focused business transformation. He joins YP from Cox Enterprises, where he most recently served as President of Cox Automotive Media Solutions Group overseeing all aspects of the Autotrader, Kelley Blue Book, and Dealer.com. Mr. Rowe joined Cox in 2010 and held a number of leadership positions in Cox Automotive.
“YP is committed to providing the innovative, dynamic, and tailored marketing solutions required to enable local businesses to connect with their consumers, and will be focused on expanding and fully integrating these services under Jared’s leadership,” said Chan Galbato, Chairman of YP and CEO of Cerberus Operations & Advisory Company, LLC. “Jared’s extraordinary executive track record and deep expertise in digital marketing, technology, and product development, and local, regional, and national sales leadership will help to ensure YP has the scale, technology, and relationships required to continue driving YP forward as the ‘go-to’ marketing services provider for local businesses.”
David Krantz, who has led YP since its successful spin-off from AT&T in 2012, has agreed to continue to actively support the company and the Board as a strategic advisor. “I would also like to thank David Krantz for his tremendous contribution in creating and building the YP of today, and I look forward to working with him in his new role,” Galbato added.
In Mr. Rowe’s own words:
“For more than 100 years, YP’s mission has been to help local businesses thrive by connecting them with relevant consumers. I am truly excited to join YP and build on this incredible heritage by continuing to deliver customized, cost efficient products and services to our customers to help them meet the challenges of today’s evolving business and consumer environment. The talented team at YP has created one of the largest and most successful digital local marketing businesses in the world, with hundreds of thousands of local merchants, the industry’s largest local sales force, a comprehensive set of industry-leading marketing solutions, a large, diverse, and engaged consumer audience, an innovative technology and product development team, and approximately $1 billion in annual digital advertising revenues. Together we will build on the company’s leading market position to the benefit of both consumers and merchants.”
Welcome to the team.
Categorized in: Corporate News