YP Supports Small Business Saturday Once Again

Small Business Saturday, Shop Small, Official Supporter, Corporate Supporter, YP, small business, SMB
Nov
15
2016
Posted by: Stu MacFarlane – EVP, Consumer Platforms

According to the U.S. Small Business Administration, more than 50 percent of Americans either own or work for a small business. They are the engine behind the products, services, and ideas that fuel growth within our local communities and in our economy.

That’s why I’m happy to announce that YP has once again signed up to be an Official Supporter of this year’s Small Business Saturday, the popular shopping holiday wedged between Black Friday and Cyber Monday. We’re committed to connecting local businesses with local consumers via yp.com and the popular YP℠ app, used by nearly 60 million visitors each month in the U.S. Being a supporter of Small Business Saturday is just one or many ways we help facilitate these connections.

Another way we do this is by connecting local businesses with local consumers via yp.com and the popular YP℠ app, used by nearly 60 million visitors each month in the U.S.

Our digital assets are home to millions of business listings, supported by ratings information from approximately 1.3 million Better Business Bureau reviews. Additionally, consumers can buy movie tickets through Fandango, book a hotel through TripAdvisor and Hotels.com, reserve a table for dinner through OpenTable, and hail a ride through Uber – all without leaving yp.com or the YP app.

When people support small businesses with their buying power, they are very clearly and directly making an investment in supporting the growth, development, and vibrancy of their local communities. So join me in celebrating the entrepreneurs and courageous risk-takers who run the small businesses that make our communities tick by “shopping small” on Small Business Saturday.

While you’re at it, be sure to share your #ShopSmall stories with us on Facebook and Twitter.

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