YP Talks Digital Transformation at Local Media Association

YP, digital transformation, David Lebow, Chief Revenue Officer, CRO, LMA, Local Media Association
Posted by: Barrie Rosen – Director of B2B Communications

The transformation from traditional to digital media has been a growing trend within the advertising and media industries for some time now. As more and more people are now practically being forced to rely on their digital devices – from laptops to tablets to smartphones to wearables, and beyond – to get through the tasks of daily life, brands and businesses have had to follow suit and adapt quickly.

YP℠ is no exception to this rule. With a celebrated 100-year heritage as America’s print media pioneer, YP’s bold move towards becoming a leader in digital marketing is a true case study of this evolution. That’s precisely why David Lebow, YP’s Chief Revenue Officer, took to the stage to talk about at the Local Media Association Innovation Conference and Tech Expo this week.

“Transformation is a team effort,” said Lebow. “It involves advances in product, platforms, processes, service, and sales.” To underscore this point, Lebow discussed at length about how YP has quickly evolved its product portfolio into a full suite of marketing solutions, modernized legacy systems and technologies to meet the ever-changing needs of local businesses, and shifted the service model to manage both real-time performance and customer service issues quickly and efficiently. Lebow also noted that accomplishing this is only possible when a company’s sales force is structured – and empowered – to deliver on a digital transformation strategy.

Lebow made it clear that digital transformation doesn’t happen overnight. In fact, YP continues to learn from all the changes it has recently implemented in a continued effort to position the company as the go-to marketing solutions partner for local businesses around the country.


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