YP Updates Mobile Business Profile Pages

YPCB150 – YP Updates Mobile Business Profile Pages
Posted by: Stu MacFarlane – EVP, Consumer Platforms

At YP, one of our biggest priorities is to strengthen the relationship between local businesses and local consumers. That’s why we’ve dedicated so much of our own time and energy into tirelessly evolving and improving our products and services, helping to more successfully address and adapt to the ever-changing needs of today’s local marketplace.

One example of this is our recent redesign of the YP Business Profile Pages for the mobile web, which now has been expanded to include profile pages for our ypLocalAds clients. Among the new design elements introduced, a few of the updates ranked high in our end-user testing:

  • The ability to add an eye-catching background cover photo
  • Call-to-action buttons moved up higher for added visibility
  • Videos now viewable in the profile page, not just in the photo gallery
  • An easily accessible “More Info” section for reviews, photos, and other pertinent information
  • A simpler, more intuitive design to help clients drive more leads

For consumers, these updates make it a lot easier to not only find and assess local businesses that can deliver on their immediate needs, but also to connect with those businesses quickly and easily.

For local business owners, this is a huge improvement aimed at boosting online presence and attracting mobile consumers like never before. In fact, early end-user testing proved all of this to be true. We saw a 7 percent lift in people clicking on the business phone number to initiate a call; a 39 percent increase in clicks to visit the client’s website; and a 20 percent uptick in clicks to get directions to the business location. We believe these numbers will continue to grow as more businesses start to take full advantage of these new design updates.

This is just one of many improvements being made to our full suite of products and services to help connect local businesses with the right consumers from America’s largest, ready-to-buy audience. We’re thrilled to see the positive response to these design updates thus far. It’s just the beginning of more great things to come from YP. Don’t wait – claim your free business listing today!


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