YP’s CMO Cited Among Industry Experts in New Book About Small Business Growth

Recalculating, book, thought leadership, Allison Checchi, CMO, Chief Marketing Officer, small business, SMB, tips, experts
Posted by: Barrie Rosen – Executive Director, B2B Communications

Small businesses are oftentimes called the backbone of the U.S. economy. It’s easy to see why when you consider the fact that there are nearly 28 million small businesses currently operating in the U.S. – employing almost one out of every two people in the country, according to the U.S. Small Business Administration. Yet only about half of small businesses survive five years while a mere third of them manage to keep their doors open for ten years.

Our mission at YP is to help local businesses grow by helping them connect and engage with local consumers. We recognize that local businesses face a number of challenges – from getting access to capital to identifying new opportunities for business growth. That’s why we love to offer them insights about the marketplace, their competitors, and their target customers so they can be better equipped and informed to grow their business successfully. And we’re always looking for new and exciting ways to share that knowledge and expertise.

That’s just one of the many reasons why we’re proud to announce that our very own Chief Marketing Officer, Allison Checchi, is one of more than 100 expert contributors featured in the newly-released book, Recalculating: 97+ Experts on Driving Small Business Growth.

In the book, Checchi talks about the three critical principles of digital marketing that all small business owners should not only understand, but also apply regularly in order to promote long-term business growth:

  1. The web is where small businesses find and reach customers today
  2. Targeted ads and promotional offers made possible by digital media are valuable tools for increasing return on investment
  3. Mobile tactics offer an unparalleled opportunity for targeted ads and real-time consumer engagement

To read more about what Checchi has to say about these three principles – and so much more from many other small business experts – be sure to order or download the book today.


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