YP’s Local Breakthrough Summit Visits Detroit and Dallas
Our mission is to help local businesses and communities grow. YP’s Local Breakthrough Summit – a series of one-day events for local businesses looking to take their marketing to the next level – has been a great way to bring our message and our expertise directly into the communities where we live and work. So after a short break following our tour up the east coast, we started to head west with stops in Detroit and Dallas.
Small business owners turned out in record numbers in the “Motor City” on June 15 for a day of learning and networking at the Garden Theater. The reception was equally warm earlier this week when the doors opened at Dallas’s historic Union Station. Both iconic venues served as unique backdrops for digging into serious conversations about today’s digital marketing challenges.
Among the many conversations had at these two events, a few recurring themes seemed to stand out in the minds of small business owners:
- Finding time and energy for marketing while running a business
- Understanding the ins and outs of search marketing
- Establishing a strong online presence
- Maintaining and protecting a business’s online reputation
- Learning how to juggle business and personal on social media
- Evolving marketing strategies to keep up with changes in digital media
Our search, social, mobile, and small business experts tackled all these questions (and more!) throughout the course of the day. And after all the presentations and panel discussions were over, attendees flocked to the “Breakthrough Bar” to speak one-on-one with our partners from Google, Bing, Yahoo, Verve alongside our very own marketing experts.
Kim Gergel, YP’s SVP of Sales, shared some spot-on advice in Detroit:
“Regardless of how you put your name out there, you need to ask your customers how they found you. As you talk to more people about how they found your business, you get smarter and smarter about who your audience is and where to reach them.”
Check out our posts from Miami, Atlanta, and Boston and NYC to see what we’ve been up to since we first kicked off the Local Breakthrough Summit. Then visit YP Marketing Solutions to see how YP’s products and services can help you take your business to the next level.
Categorized in: SMB Solutions