YP’s Top 8 Back-to-School Searches

YPCB020B – YP's Top 8 BTS Searches
Posted by: YP PR

Can you hear that? Wait, listen closely. What is it, you ask?

It could be the sound of parents rejoicing as the school year begins and kids retreat to the classroom, signaling the end of yet another fun summer break at home. It also means that it’s time again to get the kids ready for school, which seems to be a top priority for parents around the country.

How do we know? We took a look at searches on YP℠ for the month of August to see if there were any unique search trends in the lead-up to the school year. It was no surprise to see that certain school-related search categories – the kinds we don’t typically see rise to the top throughout the rest of the year – spiked between July and August.

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Now we would be remiss if we didn’t share this month’s honorable mention search trend: “dance instruction” (one we know all the “Dance Moms” out there will appreciate!). Maybe it’s inspired by the recent Whip/Nae Nae dance craze? Or perhaps, and more plausibly, it’s for parents looking to perfect their very own back-to-school happy dance? The jury’s still out…

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