YP Teams Up with Verve to Deliver Enhanced Mobile Display Offering for National Brands, Agencies
YP℠ is teaming up with Verve, a location-based mobile marketing platform, to power our Enhanced Mobile Targeting offering. According to eMarketer, consumers spend more than three hours on mobile devices daily researching products and services (among other things). YP’s monthly digital audience is made up of over 55 million ready-to-buy consumers – with more than half of those visitors coming to yellowpages.com or the YP℠ app from mobile devices.
As a result of this partnership, YP will begin offering a mobile display product targeted specifically to the mobile marketing needs of national brands and agencies. It will leverage YP’s first-party search intent data alongside data from Verve’s proprietary audience segments. This combination will give national brands unique access to YP’s large, ready-to-buy national audience. Even more, recent research we conducted with comScore* showed that 74 percent of YP users make a purchase after searching (vs. 68 percent of all searchers), further underscoring their ready-to-buy mindset.
Our mission is to connect local businesses with local consumers, wherever they are and on any device. By combining Verve’s location-based insights and targeting with YP’s purchase-minded audience, this partnership will allow national brands to expand their reach and deliver more value to increasingly on-the-move consumers.
YP follows industry-standard privacy practices in its use of targeted advertising. Consumers are able to opt-out of mobile location data collection at the device-level and manage the use of their collected information by opting-out of retargeted advertising from third parties. Learn more about our Enhanced Mobile Targeting solution today.
*Research conducted by comScore on behalf of YP, April 2017.
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Categorized in: Partnerships